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Rebuild or Move On?

The Eaton Fire has left an indelible mark on our community, destroying 6,018 single-family homes and 96 multi-family residences. The devastation is overwhelming, and for those who lost their homes, the journey ahead is daunting. Many families are still in search of temporary housing, while others are slowly coming to terms with the enormity of the challenge of starting over.



As I speak with clients, friends, and neighbors, I hear a mix of emotions—grief, frustration, resilience, and hope. Some are determined to rebuild, while others have already made the decision to move on, evidenced by the growing number of lots being listed for sale. It’s an intensely personal decision, and there is no right or wrong answer. What matters is finding the best path for your family’s future.


One common concern I hear is whether developers will take advantage of this situation, purchasing land to build housing that doesn’t align with the character of our community. While this is a possibility, the financial realities of speculative building in our market make it challenging. Between land acquisition costs, construction expenses, soft costs, landscaping, carrying costs, and profit margins, the final sales price could be prohibitively high. On the other hand, for an end-user—someone looking to build a home for their own family—the investment may be worthwhile. Buying a desirable lot and constructing a home designed for your needs in a wonderful community can be both personally fulfilling and a solid real estate investment.


The decision to rebuild or relocate is complex and deeply personal. If you choose to rebuild, you are committing to a multi-year process that will likely take three to five years and demand a significant amount of time and effort. Navigating insurance claims, securing permits, designing your new home, and managing construction are all-consuming tasks. Additionally, most homeowners will discover they are underinsured, requiring them to seek additional funding beyond their insurance proceeds to rebuild. This financial strain, coupled with the emotional toll, can add layers of stress to an already challenging situation.


Conversely, choosing to move on presents a different set of considerations. While the thought of leaving behind cherished memories may be difficult, relocating allows for a quicker transition to stability. Finding and purchasing a new home can be accomplished within a matter of weeks, providing a fresh start without the long and uncertain rebuilding process. This option may appeal to those who prioritize regaining a sense of normalcy as quickly as possible.


No matter which path you choose, the key is to take your time. There is no rush to make a decision. Weigh the pros and cons, do your research, and most importantly, have honest discussions with your family about what makes the most sense for your situation. It’s easy to feel overwhelmed by all the advice being offered, much of it well-meaning but not necessarily well-informed. If you need a neutral sounding board, I’m available to help. Sometimes, just talking through your thoughts with someone who understands the real estate landscape can provide clarity and peace of mind.


If you’d like to sit down and chat, the coffee is my treat. Call or text me at 626.524.4158, and let’s schedule a time to talk. No pressure, no sales pitch—just a conversation to help you navigate this difficult decision with confidence.

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Berkshire Hathaway Pasadena

© 2025 Doug Colliflower, DRE# 01936718, Seniors Real Estate Specialist®

Berkshire Hathaway Home Services, 482 N. Rosemead Blvd., Pasadena, CA 91107

626-524-4158   Email Us

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